About
I design marks that make small companies look established
I am Maro Felib, a brand and logo designer with years of studio and freelance work behind me. I have built identities for coffee roasters, consulting firms, fashion labels and deep-tech startups — businesses with very different audiences but the same need: to be recognised and believed within a few seconds.
My work is deliberately restrained. Strong geometry, honest typography, and colour that carries meaning rather than decoration. Every mark I deliver is drawn on a grid, tested at signage and favicon scale, and handed over with the rules your team needs to keep it consistent long after the project ends.
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Projects delivered
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Design awards
Skills & experience
The design process
Five steps, no surprises, from first call to final handover.
01
Discovery
A structured brief covering audience, competitors, positioning and the feeling your brand should trigger.
02
Strategy
Moodboards and a written direction so we agree on the destination before a single shape is drawn.
03
Design
Three distinct concept directions, each presented in real context rather than on a blank canvas.
04
Refinement
We sharpen the chosen direction: optical balance, grid construction, colour and small-size legibility.
05
Delivery
Complete file package, usage guidelines and a walkthrough call so your team can apply it confidently.
Ready to build a brand people remember?
Tell me about your business and I will come back with a clear scope, timeline and price — usually within one working day.
Start your project